Intellectual Property for Content Creators
Intellectual Property for Content Creators Intellectual Property (IP) plays a vital role in all fields equipped with creativity, including those surfacing in the digital realm. Content creators and promoters on the internet have recently grown exponentially in reputation to the extent that the influencer marketing industry is expected to account for $15 billion by the end of 2023. At present, it accounts for about 15% of the total revenue spent on advertising globally. Understanding the Essentials of Intellectual Property Rights (IPRs) A content creator is any person who contributes information to any kind of media in a specific context. The act of generating content or information could range from any digital platform being a personalized blog or a social media platform like Twitter, Facebook, Instagram, YouTube, etc. It is pertinent to take shelter under the law dealing with IP to safeguard such creativity from unauthorized use. The IP vested in a subject matter gives the proprieto